Factura, by definition, is both the originality of artistic technique in works of art, and the structural features of a material or fabric. In one way or another, factura is distinctive, unique features. It is the character and expressiveness, uniqueness and originality.

In writing, the letter U is symbolically underlined, which in itself already translates as 'you'. In order to visually translate the semantics of the word 'factura', five illustrations of exotic flowers were developed with a characteristic texture of images.

the developed visual system translates the brand in

> the naturalness and genuineness features of the beauty space
> the vibrand and artistic character of a manicure process
> customer's trust
> the individual environment of the beauty space